Phalke formed a film company, Hindustan Films in partnership with five businessmen from Mumbai, in the hope that by having the financial aspect of his profession handled by experts in the field, he would be free to pursue the creative aspect. He set up a model studio and trained technicians and actors but, very soon, he ran into insurmountable problems with his partners. In 1920, Phalke resigned from Hindustan Films, made his first announcement of retirement from cinema, and he wrote Rangbhoomi, an acclaimed play. Lacking his extremely imaginative genius, Hindustan Films ran into deep financial losses, and he was finally persuaded to return. However, Phalke felt constrained by the Business and, after directing a few films for the company, he withdrew from it.