He started modeling at the age of 19 in Bangalore while in college and was the only male model from South India to be selected for the Lakme Fashion Week held in New Delhi from a nationwide audition. In 2005, he debuted as an international model represented by Major Model Management in Milan, Italy. He attained this representation from a few Polaroid clicked of himself, as during those days, there were no agencies or worldwide magazines such as GQ in India. In 2008, he became one of the only 3 Indian male Models ever at that time to have walked a show for major Italian brand Krizia Uomo Menswear in Milan Fashion Week 2007 and the only one to be signed exclusively by the brand for the event. He is also the only male model in India to have shot for GQ India consecutively for 3 months of June, July and August in 2010. He is considered amongst the top male Models of India. He is a veteran of TV and print ads, and has also featured in music videos.