Strauss-Schulson started his career directing short films such as Larceny (1997) and Backlash (1998). He then worked on music videos, which led to 6 months spent in China and Thailand, where he directed the third season of MTV Whatever Things (2005). The series became the most popular show on MTV Asia, with an international audience of over 250 million people. He has directed commercials for the Academy Awards and the Emmy Awards, and clients including Pepsi, Lipton, Mountain Dew, Twix, Nestlé, Microsoft, Old Spice, and Sierra Mist, among others.