In 1979, he left his father's real estate firm to found Equity Group Holdings, with his brother Mitchell Rales. Using Jun K bonds, they bought a Diversified line of businesses: first Mastershield, a vinyl siding manufacturer, then Mohawk Rubber Company, then Diversified Mortgage Group. They changed the name to Diversified Mortgage Investors, in 1978, and then Danaher, in 1984.