In 2006, by public vote, Roy won the first season of game show Bigg Boss – the Indian version of Celebrity Big Brother, produced by Endemol India for Colors Viacom 18. Roy has ventured into movie production. His company, Rahul Roy Productions, released its first movie, entitled Elaan, on 25 November 2011 in Bihar. It stars Roy and Rituparna Sen as the main lead.