TCG launched CA Media in November 2010, which aims to strategically build, manage, and operate media, entertainment, and Technology businesses in Asia. In July 2011, CA Media invested in the Hong Kong-based mixed martial arts promoter Legend Fighting Championship. In April 2012, CA Media acquired a 49 percent stake in Endemol India with the goal of making it the leading TV, film and digital content production company in India. At the same time CA Media also invested in Only Much Louder, a music, live events and youth media company in India. In April 2014, AT&T partnered with The Chernin Group to invest $500 million in online video services.