In January 1984, Dell banked on his conviction that the potential cost savings of a manufacturer selling PCs directly had enormous advantages over the conventional indirect Retail channel. In January 1984, Dell registered his company as "PC's Limited". Operating out of a condominium, the Business sold between $50,000 and $80,000 in upgraded PCs, kits, and add-on components. In May, Dell incorporated the company as "Dell Computer Corporation" and relocated it to a Business center in North Austin. The company employed a few order takers, a few more people to fulfill them, and, as Dell recalled, a Manufacturing staff "consisting of three guys with screwdrivers sitting at six-foot tables". The venture's capitalization cost was $1,000.