His performance as the nightclubbing killer Keith in Scream and Scream Again, directed by Gordon Hessler, was a break-out role for him, giving him exposure and leading to other, more prominent parts. In the film, Keith makes one of the most memorable escapes from the police ever seen. The film also starred Vincent Price, Peter Cushing and Christopher Lee. Executive Producer Louis M. Heyward said of Gothard's performance: "I felt that Michael Gothard was going to be the biggest thing that ever happened. He had that insane look and that drive, and he was wonderful. Here is a kid who really threw himself into the picture wholeheartedly. Do you remember the scene where he appears to be walking up the cliff? That's a stunt that, as an actor, I would not have agreed to; I’d say, 'Hey, get a double or get a dummy. I ain't either one.' But the kid agreed to do it, without a double—he was that driven. He had a lot of class and a lot of style. Gordon (Hessler) came up with the idea of using an overhead cable to give that illusion of his walking up the cliff."