He was married to Mirjana Samardžić since 1966. Nicknamed Smoki, he was credited as Ljubisa Samardjic, Luba Samardy, Ljubisa Samardzic-Smoki, and Smoki Samardì. In the 1990s, he and his son, Dragan, founded a film production company. Despite the break-up of Yugoslavia and UN sanctions against Serbia, the company made many popular and commercial successful films.