By 1975, NBC became a serious player in that time slot for the first time in over five years when it expanded its strong soap opera Another World to an hour, with its second half occupying the 3:30 timeslot. One Life to Live lost a substantial audience share, but its lead-in, General Hospital, experienced even worse losses. ABC then expanded both One Life to Live and General Hospital to 45 minutes, with each composing half of a 90-minute block between 2:30 PM and 4 PM. Beginning on July 26, 1976, One Life to Live assumed the first position, at 2:30. ABC bet its hopes on viewers staying tuned past the half hour, making them unlikely to switch channels to Another World and All in the Family reruns on CBS (or Match Game in the case of General Hospital fans). This approach showed some promise, until November 7, 1977, when CBS expanded Guiding Light to an hour. As One Life to Live struggled, its neighbor General Hospital was in danger of cancellation after a 15-year run. ABC then expanded One Life to Live to an hour on January 16, 1978, in the 2:00 PM timeslot (with General Hospital following at 3:00 PM); The $20,000 Pyramid was moved to noon for the rest of its ABC run to make room.