In April 2012, Mande was sent a cease and desist letter from LaCroix Water. 360i vice-president of strategy, Shankar Gupta, explained saying "When you’re sending one to someone who builds their personal brand by creating controversy on Twitter, you have to go in with the presumption that anything you send privately will be posted publicly. So, in this case, you really need your PR team and your legal team to collaborate to ensure that you get the message across in the right tone, or you risk sounding like a big, faceless corporation."