Before Jersey Shore, Farley owned a graphic design Business, Jenni Farley Designs, Inc. In December 2009, at the age of 23 years, Farley began appearing in Jersey Shore in which she and seven housemates spent the summer in Seaside Heights, New Jersey. The second season was filmed in Miami, Florida, and then the third season returned to New Jersey. A fourth season of the series was filmed in Florence, Italy, and the final two seasons moved back to Seaside Heights.