In the ten years from 1938 Gingold concentrated on revue, appearing in nine different productions in the West End. The first four were The Gate Revue (transferred from the Gate to the Ambassador's, 1939), Swinging the Gate (1940), Rise Above It (1941) and Sky High (1942). During this period she and Hermione Baddeley established a stage partnership of what The Times called "briskly sustained mock-rivalry". In June 1943 she opened in a revue at the Ambassadors, Sweet and Low, which was continually revised and refreshed over a run of almost six years, first as Sweeter and Lower and then Sweetest and Lowest. In her sketches she tended, as the Writer of the shows, Alan Melville, recalled, to portray "grotesque and usually unfortunate ladies of dubious age and occasionally, morals; the unhappy female painted by Picasso who found herself lumberered with an extra limb or two … the even less fortunate female who, after years of playing the cello in Palm Court orchestras, ended up bow-legged beyond belief." In a biographical Sketch, Ned Sherrin writes, "Gingold became a special attraction for American Soldiers and 'Thanks, Yanks' was one of her most appropriate numbers. During the astringent, name-dropping 'Sweet' series, she played 1,676 performances, before 800,000 people, negotiating 17,010 costume changes."