Age fifteen Emma Forrest wrote a story on Madonna for the London Evening Standard. She left school to write her "Generation X" column for the Sunday Times writing about various britpop/indie bands "on the road". The vanished Manic Street Preacher member Richey Edwards was the first person interviewed. Forrest has worked for Vogue, Vanity Fair, Harper’s Bazaar, Time Out, The Guardian, NME, Interview and Blackbook, where she interviewed Snoop Dogg and Brad Pitt. Most recently, she contributed an essay to the album Ceremonials by Florence and the Machine.