In the recent years, Baturina has been realizing most of her philanthropic initiatives through the BE OPEN Foundation she set up in 2012. It is a cultural and social initiative which aims to become a bridge between the great minds of our time – Philosophers, Sociologists, designers, Architects, artists, publishers, Writers, businessmen and opinion Leaders – and the promising new minds of the next generation through a system of conferences, competitions, exhibitions, master classes and art events.