As a model, Wu has appeared in magazines, such as Esquire, Elle for Men, Men's Health Magazine, Harper's BAZAAR Magazine, GQ, and Reader's Digest. He is a Business owner in the Brunei fitness and health industry. His businesses include Bake Culture (Taiwan based artisan bakery), The Energy Kitchen (creativity healthy gourmet), Fitness Zone (largest and biggest health club in Brunei since 2003), and WoMen Hair Salon (team of professionals for international celebrities). In China, he is the Director of TV commercial advertisements for InterContinental Hotel. Wu Chun has a number of commercial and charitable endorsements.