The first season of Laguna Beach: The Real Orange County premiered on September 28, 2004. The series continued to air on Tuesday evenings until its conclusion on December 7, 2004, at which point it had aired eleven episodes. The second season was expanded to seventeen episodes and premiered on July 11, 2005, in its new timeslot on Mondays. The finale aired on November 14, 2005. The third and final season premiered on August 16, 2006, and aired a total of fifteen episodes by its end on November 15, 2006. In July 2012, MTV aired a month-long morning marathon of Laguna Beach, titled "Retro Mania". The following year, the marathon was renamed "RetroMTV Brunch". On August 13, 2016, reruns started to air on MTV's new sister channel MTV Classic. As of December 30, 2016, the series has been removed from the schedule.