Marvel Comics President Bill Jemas, on the recommendation of Quesada, hired Bendis to write Ultimate Spider-Man, which debuted in 2000, and was targeted at the new generation of comic readers. Bendis adapted the 11-page origin story of Spider-Man from 1962's Amazing Fantasy #15 into a seven issues story arc, with Peter Parker becoming the titular hero after the fifth issue, making the book a bestseller, often surpassing in sales those of the mainstream Marvel universe title The Amazing Spider-Man. The Bendis/Bagley partnership of 111 consecutive issues made their partnership one of the longest in American comic book history, and the longest run by a Marvel creative team, beating out Stan Lee and Jack Kirby on Fantastic Four. Bendis subsequently wrote other books in the Ultimate line, including Ultimate Marvel Team-Up, which Bendis pitched to Marvel as a follow-up to Ultimate Spider-Man, as well as Ultimate Fantastic Four, Ultimate X-Men, Ultimate Origins, Ultimate Six, the first three issues of Ultimate Power, and the Ultimate Comics: Doomsday metaseries. In 2011, Bendis and Artist Sara Pichelli created the Miles Morales character as the new version of the Ultimate Spider-Man. As of June 2013, Bendis continues to write every issue of Ultimate Spider-Man in its current form, Ultimate Comics: Spider-Man.