Due to these appearances in Cannes, Fan has attracted notable media attention. In recent years, Fan received various invitations from fashion brands such as Valentino Garavani, Giorgio Armani, Salvatore Ferragamo Italia S.p.A., Atelier Versace, Christian Dior and Louis Vuitton, to attend fashion shows in Paris, Beijing and Shanghai. On 3 July 2012, she closed the Stéphane Rolland Couture show in Paris, and was featured in the fashion show's finale. On 31 July, she was ranked number nine on Vanity Fair's International Best Dressed list 2012. On 19 September, she was honoured with the Personal Style Award by Elle (USA Edition). On 2 December, she became the new ambassador of Louis Vuitton "Epi Alma" series of handbags. On 5 December, she was awarded "The Most Beautiful Woman of the Year" by the magazine Esquire (China Edition). On 24 December, she was selected by the website Red Carpet Fashion Awards as the Best Dressed International Star 2012.