Prior to 2009, Winchell maintained a personal Web site that, in addition to the music pieces, chronicled the actor's activities, which include her professional, personal, and romantic life. In October 2009, Winchell (under the pseudonym "Helen Killer") launched Regretsy, a blog website which satirized Etsy. Within four days, the site had received nearly 90 million hits. This huge viral success caught the attention of Random House, who subsequently won a bidding war to publish a book based around the Regretsy website. The book, which was published April 6, 2010, features humorous and bizarre crafts and artwork from several different artists, as well as essays about Winchell's personal life, childhood and own crafting failures. As of March 1, 2012, the Regretsy site had raised over $200,000 for charitable causes. The popularity of Regretsy's "Not Remotely Steampunk" section even inspired a viral "chap hop" music video. Winchell ceased updating Regretsy on February 1, 2013.